reduxcreative

User Experience Strategy Development

Developing optimal user experiences in today’s information and message saturated environment requires informed baselines, careful planning, a collaborative and nimble approach, and a focus on iterative and ongoing focus on business-driven success metrics.

In these strategic engagements, we will conduct in-depth needs assessments, define key performance indicators, audience research, and conduct competitive and affinity landscape reviews to help plot out the most impactful and performance-driven solutions for your business.

Information Architecture

Through the rigorous review, conceptualization, and development of how sites are organized, what labels are employed, and how features and functions are manifested in any given information space, Information Architecture engagements provide blueprints for interactive properties.

Typically, site maps, user flows, wireframes, and interaction specifications are detailed in these engagements and are used to build consensus with the various stakeholders and teams responsible for bringing the experiences to life.

Usability Optimization and User Research

Optimizing overall usability of messages, systems, and interactive properties begins with focused and appropriate research.  In these engagements, we conduct exercises such as heuristic reviews, usability studies, focus groups, and in-depth contextual interviews to determine how to best optimize any given application or program through informed iterations and evolutions.

Systems Visualization & Infographic Development

If you can visualize it, you can begin to understand it.  Once you gain understanding, you can start to make decisions.  In these engagements, we can take the complex and distill it down to visual charts, metaphors, and information graphics that will enable you and your team to start charting the way to actionable decisions and deliver results.

Multi-channel Mapping

In a world of oversaturated messages, applications, and destinations, it is often very challenging to draft out cohesive, meaningful, and impactful programs that span across the touchpoints of a user with your organization.

From websites to catalogs, from call centers to interactive kiosks, this type of engagement facilitates the development of an integrated multi-channel continuum to take full advantage of your entire offering across the breadth and depth of how users interface, interact, and involve themselves with your brand and communications channels.

Brainstorming, Facilitation, and Workshop Development

Coming up with solutions is the first step, the rest is about clarity of communications, successful integration, and team adoption and ongoing support.

This is where we can collaborate and craft custom workshops to build consensus, distill strategies, and facilitate the evolution of your programs.